WHY SHOULD I USE VIDEO MARKETING TO PROMOTE MY BUSINESS?
One area that has experienced recent growth is online video advertising; no surprise as video marketing improves audience engagement:
- Increases brand awareness.
- Helps with Search Engine Optimisation (SEO).
On the whole video generates more traffic through rich content, improves shares and conversations, builds links and ensures your brand has a presence on the Video Search Engine.
WHY SHOULD I CONSIDER VIDEO MARKETING FOR MY BRAND?
It will help your brand stand out from the competition. Videos are more eye-catching than text making them a more distinct form of brand promotion.
Create interactivity & user interest: Video advertising will help create higher levels of interactivity and user interest in whatever you are promoting. Well produced videos are both fun and informative to watch; this will encourage your audience to come back for more.
Rank well in Search Engines. Well-made videos rank extraordinarily well in search engines due to descriptive tags you can associate with them and the partnership between video sites and search engines, such as You Tube & Google.
Others will share it. An entertaining, funny or informative video can quickly be spread around the internet. If one person likes the video it may be shared with others. It may even go viral. This increases the reach and scope of your advertising without you having to do any additional work.
If you decide to include video marketing in your marketing communications strategy.
Streets Marketing Can Help You:
- Do the research – where and how do you plan to use the video – on your You Tube Channel, website, in newsletters, SM, Blog?
- Decide on your videos objectives.
- Define the audience – segment if necessary.
- Analyse your customers behaviour.
- Agree on content – what will this audience want?
- Set KPIs and metrics in place to measure.
- Assist with keyword research.
- Agree timings and plan schedule.
- Agree the distribution strategy: You Tube (set up account): in-store, exhibition trade fair, online promotional video, video to support a presentation, digital newsletter,
- Agree the budget.
- Plan the video content: video length, the core message, call to action,
- Scripting (if required) and storyboarding.
- Decide the tone of voice, is a presenter or narrator needed?
- Prepare the brief for the Video Production Company, meeting, liaise.
- Source the video team suitable to shoot (including lighting, filming, editing and music if required) and edit your video.
- Legal and code of practice checks.
- Optimise the video so it can be easily found – promote it.
- Analyse the ROI and feedback.
If you want a video project managing for your Business contact Streets Marketing, call 01733 234235 or email Maddie@streetsmarketing.co.uk, or complete the contact form above and someone will be in touch.
