SHOULD I INCLUDE PR IN MY MARKETING COMMUNICATIONS STRATEGY?
Public Relations is the way a business communicates with the public and media. A PR agency will communicate with the target audience directly or indirectly through media with an aim of creating and maintaining a positive image and will create a strong relationship with the audience. Examples include: press releases, newsletters (print and email), public appearances, social media, video, blogs, interviews, programmes, features, website content, events, conferences, awards and so on.
PR TOOLS AND TECHNIQUES
PR tools and techniques:
A PR consultant will use a number of tools and techniques to boost a business’s public image and help form a positive relationship with the client’s target audience.
Who needs PR?
PR services are utilised by many organisations and individuals who want to create a better image for themselves in public.
To work out a strategy answer the following questions:
- Where are we now? (audit) what do our customers think of us? Why?
- Where do we want to be? By when? What are our primary, measurable objectives?
- What are our KPIs?
- To whom are we talking?
- Who must the campaign most influence and affect?
- How will the message be positioned be tailored to each segmented audience?
- What data do we have for them?
- What do we want them to think, feel and/or do?
- Why?
- What are we going to say or show them to make them think, feel or do this?
- What benefits are there to them?
- What happened the last time we did something similar?
- Where are we going to reach them with this message?
- What should be the context and tone of voice?
- What media is going to be the most cost effective in reaching each audience with a tailored message?
- What is the budget?
- When will the campaign start and how are we going to manage it?
- When will it start and for how long?
- How will we know if it has been successful?
STREETS MARKETING CAN HELP PROJECT MANAGE YOUR PR STRATEGY AND CAMPAIGN. CONTACT US CALL 0044 (0)1733 243235 EMAIL maddie@streetsmarketing.co.uk
