HOW TO CREATE A SOCIAL MEDIA MARKETING PLAN FOR YOUR BUSINESS?
Social Media should evolve from the Marketing Communications Plan, it’s part of how and where you want to engage your brand with your audience.
THE OPTIONS ARE: Facebook, Instagram, LinkedIn, You Tube, Pintrest, Twitter and Google+, Blogging, video (You Tube), Podcasts.
To create the plan:
- Define your goals/objectives and set the KPIs.
- Situational Analysis – where are we now?
- Market Summary.
- Set goals.
- Set targets.
- Set timings.
- Define target audience.
- Define market segments.
- Discuss with the team and plan ‘The Brand Social Media Plan’, decide which social media tools to use, the tone, voice, messages.
- Insight/research, customer behaviour, what do we already know about this audience?
- Define the key brand messages to each audience/segment.
- Strategic Development/Strategy – ensure a cross funnel approach, ensure you include tactics and plans to grow your audience.
- Set the budget and schedule.
- Plan the resource.
- Ensure there is a social media presence on the web site, email newsletters, digital and print advertisements content.
- Develop your media plan.
- Include the following policies: negative comments management, management, monitoring, write and sign internal policies.
- Decide the best tactics to use for each audience/segment.
- Develop your Content Strategy – develop content both text and visual, engage your audience, develop a likeable personality, use a strong call to action.
- Engage their interest – work hard with the right messages, images that you can fulfil their needs
- Encourage loyalty, trust, interest.
- Promote sharing of content,
- Convert to make a sale – the tactics you use to do this
- Decide how you are going to measure targets, set the metrics in place.
- Implement the strategy
Measure and feedback the results to the Marketing Communications Team so they can integrate in the results and plans.
Streets Marketing Plan offers the following Social Media Services: Social Media Marketing Plan, Creative, Set up, Rich Media, such as video project management,
