Digital Marketing
Website Marketing
Mobile Responsive Website Developers & Marketers
Streets understand digital and have project managed, and built, many mobile responsive websites with clients.
We offer a full digital marketing service so your projects run smoothly; some developers don’t do this and often these projects end up not finished or take forever to finish.
Click here for a no obligation chat and advice.
Our digital service includes:
- Initial discussions and meetings – fact find
- Project definition/project scope
- Project management if required
- Customer/staff/ digital feedback surveys & insights if required
- An integrated digital marketing plan, including website promotion and launch; timescale; budget; functionality survey
- We chose the development team
- Website planning & functionality requirements
- Wireframe & site architecture
- Creating the website assets
- Photography if required/or source images
- Content strategy and copy writing SEO/key words strategy
- Branding strategy & guidelines documents;
- Designs
- Registering a domain name
- Hosting
- Site development, Social Media Integration; Databases if required; Video if required; Reporting System if required
- Google Analytics setup
- Content management system (and training if necessary), setting up KPI (insights and analytics)
- Website development/Build
- Testing
- Indexing
- Publishing your website
- Streets can help you promote your website
- Ongoing management, updates, and maintenance if necessary
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TYPES OF WEBSITE STREETS OFFER
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- Mobile responsive websites.
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- E-commerce
- WordPress
- Drupel
- Joamla
- Woo Commerce
- HTML
- Shofify
- Mageto
- APP
- Click here for a no obligation chat & advice
Why does my business need a website?
Simple really, not all visitors are ready to purchase straight away. The majority will be much earlier in the buying process, looking for information for when the time is right to buy; when the time is right your visitors will turn into customers. To achieve this, turn your website into a valuable hub of information and resource, more like a library than a static brochure. Streets can write website content for your business. Engaging content will help to build brand and customer loyalty.
Some businesses websites are just a flat, online brochure. This is fine if all you want is a credibility tool, but if you want to generate leads from your website then you definitely need more.
Click here for a no obligation chat and advice.
11 BENEFITS OF A WEBSITE
- A website is a brand extension of your business.
- A key environment to share your brand messages and relevant key information such as contact details and opening times.
- A place to engage with customers, share content, tips, offers, news, videos, connect on SM, run competitions, collect data.
- Read information about your products or service, what makes you unique and different from your competitors.
- A place you can conduct market research and find out more about your visitors/customers, their buying and spending habits.
- A place to launch new products or services and explain the benefits to visitors.
- A website is likely to be more cost-effective and more flexible than printing and sending out brochures and catalogues to customers. Content and images can be changed easily if you have a content management system.
- Market and brand expansion. The internet has allowed brands to reach territories worldwide.
- You may want to include an e-commerce shop onto your website, therefore creating another revenue stream.
- A website is open all day, every day, so you never have to turn a customer away due to opening hours.
- A place customers can buy from you.
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A WEBSITE STRATEGY SHOULD INCLUDE
- A Situational Analysis first to gauge where you are now.
- Where necessary research your market, including stakeholders, customers, the organisation’s requirements. Study your customers’ behaviour from any customer insight information you have, look at other similar websites in similar fields, analyse your competitors.
- Define and quantify realistic objectives, for example, do you want to sell (drive sales), serve (add value), speak and interact with customers, save (reduce costs), or sizzle (boost brand values).
- Identify the target market and segments.
- Prepare the digital marketing plan, roadmap and investment required (budget and resource). Set the vision, set your goals, target market and key performance indicators (KPIs); it’s important to know how many people are visiting your website, when, what they are interested in/buying, where they come from, their buying behaviour, conversion rate. It’s important to have this information so you can study the return on investment (ROI) later.
- Decide what type of website is relevant for your business.
- Prepare your Digital Marketing Strategy, branding, look at content, SEO, the tone of voice and timings.
- Look at short term implementation, tactics and communication tools.
- Set long-term implementation, tactics, and actions.
- Look at Integrated Offline Media Communications to promote and include the website.
- Decide on the creative.
- Prepare the website creative brief for the designer and developer.
- Set up the content management system.
- Content writing.
- Site build and implementation with a content management system
- Test.
Click here for a no obligation chat and advice.
Follow these simple website rules:
- Consistent brand identity.
- Regular updates.
- Offer visitors an easy journey – good navigation.
- Teach your audience by offering valuable content.
- A strong call to action signs.
THE BENEFITS OF VALUE ADDED WEBSITE CONTENT
CONTENT MANAGEMENT SYSTEM – CMS
Streets marketing agency create websites with their own content management system, this allows our customers to update the content on their websites themselves. We don’t want you to have to pay us every time you want to make a small change and by being able to do it yourself, you know it can happen instantly giving you full in-house control. Alternatively, if you prefer Streets to upload content for you, we can do it for you.
We can also assist with
- Domain names.
- Hosting.
The websites we project manage and develop for customers could include
- Opt-in email data registration (email newsletter strategy).
- Opt-in mobile marketing data registration (SMS marketing strategy).
- Interactive, digital advertising positions.
- Rich media, including video.
- Social media, Facebook, Twitter, LinkedIn, Instagram.
- PR.
- Sales promotions.
- Research.
- Online partnerships and affiliations.
- User-generated content.
- Sourced images.
WEBSITE DESIGN
Your website has to be a brand extension of your business, not the poor relative. Our websites are designed and developed using industry-leading technologies. We understand that a successful website combines good design, great images, with valuable content, easy navigation and a series of clear ‘calls to action’.
Remember some people may visit your website before they ever visit you, if your website shop window looks poor quality they will assume your business is too.
RESPONSIVE DESIGN AND WEBSITE
With more than 50% of your potential customers accessing the internet via a mobile device, tablet or smartphone, it’s crucial that your website is accessible and easy to use on devices with smaller screens. A responsive design reacts to the users’ device, displaying your site to suit their screen size. Responsive design ensures you connect and engage with all your customers regardless of how that is viewing your website.
If you want to discuss an internet marketing project for your business call us to discuss on 01485 779454 M: 07855447968 or email Maddie@streetsmarketing.co.uk
Or message me on Facebook
OR connect with the Managing Director Madeleine Lillywhite on LinkedIn.
