Website Marketing

A website allows your brand to engage with customers.

 Some businesses websites are just a flat, online brochures. This is fine if all you want is a credibility tool, but if you want to generate leads from your website then you definitely need more.

Streets Marketing are different in that we offer a tailor-made website project management system relevant to customers needs and budget. We can help you with, and project manage the following: planning, research, branding, design, content, build, SM, domain, host, set up the keep performance indicators, for example Google Analytics and manage if required – although most customers prefer to do this themselves through the Content Management System. All our websites are mobile responsive.

Why your website should have good content – Value Added Content

Simple really, not all visitors are ready to purchase straight away. The majority will be much earlier in the buying process, looking for information for when the time is right to buy. As well as details on your business and the products/services you offer, your website needs to give your audience engaging useful content to build trust and loyalty, when the time is right your visitors will turn into customers. To achieve this, turn your website into a valuable hub of information and resource, more like a library than a static brochure. Streets can write website content for you and your business.

11 Benefits of a Website:

1. A website is a brand extension for your business.
2. A key environment to share your brand messages and relevant key information such as contact details, opening times.
3. A place to engage with customers, share content, tips, offers, news, videos, connect on SM, run competitions, collect data,
4. Read information about your products or service, what makes you unique and different to your competitors.
5. A place you can conduct market research and find out more about your visitors/customers, their buying and spending habits.
6. A place to launch new products or services and explain the benefits to visitors.
7. A website is likely to be more cost effective and more flexible than printing and sending out brochures and catalogues to potential/customers. Content and images can be changes easily if you have a content management system.
8. Market and brand expansion. The internet has allowed brands to reach territories worldwide.
9. Diversity revenue streams.
10. A website is open all day, every day, so you never have to turn a customer away due to opening hours.
11. A place customers can buy from you.

Types of website:

• Mobile website
• Responsive websites
• Ecommerce – online shop
• Integrated ecommerce shop
• Business website with content management system.
• Affiliate – A site whose purpose is to sell a third party’s products. The seller receives a commission.
• Brand building site – A site whose purpose of creating an experience of a brand online. These sites do not usually sell anything, but focus on building the brand. Brand building sites are most common for low value, high volume fast moving consumer goods.
• Parallax Scrolling Web Design – Parallax Scrolling means you can basically list all of your information on one page with no need to create multiple pages to list all of your content.
• Search engine & directory type website.
• Blog
• Forum.
• Static brochure.
• Content managed brochure.

My Business Needs A Website:

A WEBSITE MARKETING PLAN SHOULD INCLUDE:

1. A Situational Analysis first to gauge where you are now.
2. Where necessary research your market, including stakeholders, customers, the organisation’s requirements. Study your customers behaviour from any customer insight information you have, look at other similar websites in similar fields, analyse your competitors.
3. Define and quantify realistic objectives, for example do you want to sell (drive sales), serve (add value), speak and interact with customers, Save (reduce costs), or sizzle (boost brand values).
4. Identify the target market/segments.
5. Prepare the digital marketing plan, roadmap and investment required (budget and resource). Set the vision, set your goals, target market and key performance indicators (KPIs); it’s important to know how many people are visiting your website, when, what they are interested in/buying, where they come from, their buying behaviour, conversation rate, it’s important to have this information so you can study the return on investment (ROI) later.
6. Decide what type of website is relevant for your business.
7. Prepare your Digital Marketing Strategy, branding, look at content, SEO, tone of voice and timings.
8. Look at short term implementation, tactics and communication tools.
9. Set long term implementation/tactics/actions.
10. Look at Integrated Offline Media Communications to promote and include the website.
11. Decide on the creative.
12. Prepare the website creative brief for the designer and developer.
13. Set up the content management system.
14. Content writing.
15. Site build and implementation with content management system
16. Test.

FOLLOW THESE SIMPLE WEBSITE RULES

• Consistent brand identity
• Regular updates
• Offer visitors an easy journey – good navigation.
• Teach your audience by offering valuable content.
• Strong call to action signs

WEBSITE CONTENT MANAGEMENT SYSTEM (CMS)

STREETS MARKETING AGENCY create websites with their own Content Management System, this allows our customers to update the content on their websites themselves. We don’t want you to have to pay us every time you want to make a small change and by being able to do it yourself, you know it can happen instantly giving you full in-house control.

We can also assist with:

• Website hosting.
• Domain names.
• Streets websites can include:
• Opt in email data registration (email newsletter strategy).
• Opt in mobile marketing data registration (SMS marketing strategy).
• Interactive, digital advertising.
• Rich media, including, video media.
• Social media, Facebook, Twitter, LinkedIn, Instagram.
• On-line PR.
• Sales promotions.
• Research.
• Online partnerships/affiliation.
• User generated content.
• Sourcing images.

WEBSITE DESIGN

Your website has to be a brand extension of your business not the poor relative. Our websites and designed and developed using industry leading technologies. We understand that a successful website combines good design, great images, with valuable content, easy navigation and a series of clear ‘calls to action’.

Remember some people may visit your website before they ever visit you, if your website shop window looks poor quality they will assume your business is too.

RESPONSIVE DESIGN AND WEBSITE

With more than 50% of your potential customers accessing the internet via a mobile device (tablet or smart phone) it’s crucial that your website is accessible and easy to use on devices with smaller screens. A responsive design reacts to the users device, displaying your site to suit their screen size. Responsive design ensures you connect and engage with all your customers regardless of how that are viewing your website.

Call Streets to arrange a meeting to discuss your website project on 01733 243235 or email maddie@streetsmarketing.co.uk