RETURN ON INVESTMENT (ROI)
Return on Investment is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.
To calculate ROI the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.
The return on investment formula: Return on investment = (gain from investment – cost of investment)/cost of investment.
This formula is flexible and simple, MEASURE, LEARN AND IMPROVE.
When you make an investment in marketing for your business it’s essential that you put the right tools in place to be able to measure performance against targets and goals. This could be in terms of: increased sales; brand awareness; website visitors; conversions; newsletter opening rates; click through rates; people following you on Social Media; awareness. This information can be fed back to the team.
We can help you measure: Tracking, Analysing and reporting Website traffic and visitor analysis. Digital campaigns. Email marketing. Signups to your mailing lists. Success of your social marketing, Twitter, Facebook and LinkedIn.
